Are you a creative business owner in Iowa wanting to make your brand shine? Great photos are key to standing out and connecting with your clients. Let’s talk about the 5 must-have brand photos that can help you tell your story and attract your ideal clients. From showing off your workspace to highlighting your unique process, these photos will make a big impact. Ready to step up your game? Read below to learn the 5 crucial shots you will need for your brand session to make sure your brand tells the full story! 

Capturing Your Workspace

First up, let’s showcase where the magic happens. A photo of your workspace gives clients a peek into your world and the environment where your creativity flows. It’s a great way to start building a connection. It is also a great way to showcase the full experience that your clients can expect vs just showing them a finished product.

Showcasing Your Products or Services

Next, let’s highlight what you offer. Whether it’s handcrafted art, personalized designs, or delicious baked goods or even a serviced based offering, your photos should show off the quality and creativity of your work. Good pictures make a strong impression and can entice clients to learn more about you.

Headshots & Lifestyle Brand Photos

Now, let’s get personal. Headshots and lifestyle photos of you and your team add a human touch to your brand. They help build trust and show the faces behind your business. People love to see who they’re working with, and these photos make your brand relatable and authentic. Even if you have a product based business I promise having you personally show up in your brand is going to add that human connection that people crave!

Highlighting Your Unique Process

Showcasing your process gives clients a look at the hard work and care that goes into your products or services. It’s a great way to build credibility and show off your dedication and passion.

Creating Behind-the-Scenes Content

Finally, keep things real with behind-the-scenes content. These photos add transparency and show the heart of your business. Sharing these moments can create a sense of community and loyalty among your clients. These also make great b-roll content ideas as well!

Incorporating these 5 essential brand photos into your marketing strategy will help you stand out and connect more deeply with your audience. If you are in need of some updated images and video for your business reach out to me today!