How frequently should you refresh your brand photos? knowing when to update your brand photos is crucial to maintaining a current and compelling image and keeping your audience’s attention.
Change is a constant, and so is the evolution of your personal appearance. If your hairstyle, wardrobe, or overall look undergoes significant shifts, it’s an ideal time to consider updating your brand and headshot photos. Your brand should authentically represent your current self, and these visual changes can breathe fresh life into your identity.
If your business services or products have changed, it’s essential to reflect these in your brand photos. Clients should immediately connect with your offerings through your visuals. Keeping them up-to-date ensures that your photos are an accurate reflection of what you provide.
Team dynamics can shift over time, with new members joining and others departing. When your team experiences significant changes, consider updating your brand photos to showcase your current lineup. It’s about introducing your audience to the faces behind your brand accurately.
For businesses that have seasonal promotions, updating brand photos to coincide with these campaigns is a strategic move. Fresh, seasonal imagery helps you connect with your audience and creates a sense of relevance and timeliness.
If none of the above changes are applicable to your business, a general guideline is to update your brand photos every two years. This interval ensures that your visuals remain relevant, modern, and in tune with your brand’s narrative.
So, when pondering how often to update your brand photos, consider these factors. If you are a small business owner in Iowa, I would love to connect and see how I can help you update your marketing images! Scroll down to my contact me box to learn more!
Brand photography for BA Bosses! Branding overhauls or consistent content I've got you covered!
I'm Kirstie! Living in Des Moines Iowa with my hubby Todd, our son James and two dachshunds! I'm a Coffee addict and Reality TV junkie. Working with women owned business owners is my passion and I can't wait to make some magic with you!
Fill out the form below to get in touch about bookings, partnerships, and other inquiries. Our office hours are 9 am to 3 pm CST, and we'll get back to you within 24 business hours!