How frequently should you refresh your brand photos? knowing when to update your brand photos is crucial to maintaining a current and compelling image and keeping your audience’s attention. 

1. When Your Look Evolves:

Change is a constant, and so is the evolution of your personal appearance. If your hairstyle, wardrobe, or overall look undergoes significant shifts, it’s an ideal time to consider updating your brand and headshot photos. Your brand should authentically represent your current self, and these visual changes can breathe fresh life into your identity.

2. When Services Take a Turn:

If your business services or products have changed, it’s essential to reflect these in your brand photos. Clients should immediately connect with your offerings through your visuals. Keeping them up-to-date ensures that your photos are an accurate reflection of what you provide.

3. Transformations in Your Team:

Team dynamics can shift over time, with new members joining and others departing. When your team experiences significant changes, consider updating your brand photos to showcase your current lineup. It’s about introducing your audience to the faces behind your brand accurately.

4. Seasonal Offerings and Campaigns:

For businesses that have seasonal promotions, updating brand photos to coincide with these campaigns is a strategic move. Fresh, seasonal imagery helps you connect with your audience and creates a sense of relevance and timeliness.

5. A General Guideline: Every 2 Years:

If none of the above changes are applicable to your business, a general guideline is to update your brand photos every two years. This interval ensures that your visuals remain relevant, modern, and in tune with your brand’s narrative.

So, when pondering how often to update your brand photos, consider these factors. If you are a small business owner in Iowa, I would love to connect and see how I can help you update your marketing images! Scroll down to my contact me box to learn more!