Feel like you might need to update your photos but not totally sure if its the right time yet? I have a few tips to help you self evaluate and see if now is the time!!

1. Evolution of Your Brand Story

As your business grows and evolves, your brand story may change too. Whether you’ve launched new products, expanded services, or shifted your focus, your imagery should align with your current narrative. If your brand story has evolved, it’s a clear sign that your imagery needs an update to reflect the latest chapter of your journey.

2. Changes in Target Audience

Your ideal audience may evolve as your business matures. If you find that your current imagery isn’t resonating as effectively with your intended audience, it’s time to realign your visuals to capture their attention and engage their interests.

3. Reflecting Modern Trends

Visual trends are ever-changing. If your imagery appears outdated compared to current design aesthetics, consider refreshing your visuals to ensure your brand remains relevant and contemporary in the eyes of your audience. These can even be used for things like tiktok or reels.

4. Staying Ahead of Competitors

In a competitive marketplace, standing out is crucial. The biggest thing that sets you apart from others that work in the same field as you is YOURSELF!!!  Regular updates to your imagery allow you to maintain a competitive edge and continue captivating your audience and keeping them engaged.

5. Significant Milestones:

Major business milestones, such as anniversaries, achievements, or rebranding, warrant fresh imagery. These milestones are excellent opportunities to celebrate your progress and engage your audience with a renewed visual presence.

6. Launching New Campaigns

When launching a new marketing campaign or initiative, your imagery should align seamlessly with the campaign’s theme and message. Consistent visuals across all channels enhance the impact of your campaign and reinforce its message.

7. Embracing Authenticity

In the age of authenticity, customers value genuine connections. If your current imagery doesn’t reflect the authentic essence of your brand, or you as a business owner, it’s time to update to imagery that truly represents your personality, values, and mission. If you use lots of premade stock images and videos, it’s time to give things a personal touch!! 

8. Changes in Personal Appearance

If you’ve made significant changes to your personal appearance, such as a new hairstyle, body size, or even changed personal style, updating your imagery ensures your audience recognizes and connects with the current you!

As a dedicated personal brand photographer, my mission is to ensure your visuals authentically represent your evolving story and aspirations. Ready to take the next step in elevating your brand imagery? Let’s connect and create visuals that captivate and resonate with your audience on a whole new level.

How to Know it’s Time to Update Your Brand Photos

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I'm Kirstie! Living in Des Moines Iowa with my hubby Todd, our son James and two dachshunds! I'm a Coffee addict and Reality TV junkie.  Working with women owned business owners is my passion and I can't wait to make some magic with you! 

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